Founding Seller
8%
For 90 days
Reserved for accepted members of the initial cohort.
No listing or monthly fee
Founding seller cohort · 01 / 25
Built for the shops that move culture.
Brimly is opening a small founding cohort for established sneaker, streetwear, and premium hat retailers with a point of view worth finding. This is an application—not a broad signup.
First 25 approved sellers only. Applications are reviewed for category and brand fit; a spot is not guaranteed.
Founding terms
8% / 90 days
Selection
Category and brand-fit review before any invitation.
Cost structure
No listing fee. No monthly fee.
The next chapter starts with a tighter edit.
Built with intent
A selective edit, not an open directory.
We are looking for operators who know their audience and retailers whose inventory earns attention. The review is deliberately narrow so the marketplace can stay considered from the start.
- Established retail presence and a clear point of view.
- Sneakers, streetwear, premium hats, or a focused adjacent category.
- Authentic inventory, accurate condition standards, and responsive fulfillment.
Fit is assessed individually. We may prioritize a balanced assortment across categories, price points, and retail perspectives.
Seller model
Clear terms. No noise.
Every tier carries no listing fee and no monthly fee. Founding terms are reserved for accepted cohort members only.
Core Seller
10%
Ongoing rate
A focused marketplace home after the founding period.
No listing or monthly fee
Featured Growth
12%
Ongoing rate
Includes promotional placement when a collection is a fit.
No listing or monthly fee
The process
Three steps. One considered start.
- 01
Apply with your storefront
Share your retail perspective, category focus, and where customers find you.
- 02
We review the fit
We assess category relevance, brand alignment, and operational readiness for the founding edit.
- 03
Receive an invitation
Accepted sellers get their onboarding details and 90-day founding rate before listing.
Answers, upfront
A clearer way to join.
We want the terms to be useful before you apply. If accepted, the details are confirmed before onboarding begins.
Founding seller application
Bring your point of view.
Tell us what your shop stands for. We will review every submission; a completed application does not reserve a place in the cohort.
Only fields needed for the review are collected. Applications are sent directly to the Brimly team.
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